Developer experience in the AI era
Join Nicole Forsgren and Abi Noda for a fireside conversation about on their upcoming book, Frictionless (Aug ’25 release). Learn about the biggest lessons from the book including in-depth strategies for spearheading DevEx programs, measuring developer experience, and how AI is altering the landscape.
Attendees will receive exclusive early access to the book.
Meet the speakers
Abi Noda
Abi Noda is the founder and CEO at DX, where he leads the company’s strategic direction and R&D efforts. His work focuses on developing measurement methods to help organizations improve developer experience and productivity. Before joining DX, Noda held engineering leadership roles at various companies and founded Pull Panda, which was acquired by GitHub in 2019. For more information, visit his website at abinoda.com.
Nicole Forsgren
Dr. Nicole Forsgren is lead author of Accelerate and co-founder of DORA. She is considered a leader in DevOps and developer productivity, and investigates ways to improve software engineering (yes, sometimes with AI). She is also co-author of The DevOps Handbook 2nd edition and the forthcoming book Frictionless. She has been an entrepreneur (with an exit to Google), professor, developer, sysadmin, and performance engineer.